Oh man, oh man, I love me some Volarés and Aspens, so much so that I’ve actively made a decal sheet for every damn version of the car. Well, for the Aspen at least. Anyhow, the Volaré and Aspen cars are so rare and forgotten that you actually might’ve spotted a fair few of ’em and just never even gave it a thought cause they were so… trivial(even though the Volaré was one of Chrysler’s best selling cars of ’77). It didn’t help that there were four giant problems plaguing the whole replacement for the Dart and Valiant era; one being in peak Malaise era where having cars basically meant a drain on your wallet and your sanity, two being production rush that very much gave people a 1976 version of Windows Vista, something I’ll come back to in a moment, three was Chrysler being mighty ambiguous with where the new Dart/Valiant would head and four was competition being just… better, weirdly enough.
In ’77 when the car truly came to be after a disastrous first year with quality issues making most of the buyers think “well shit”, both the Aspen and the Volaré actually got to be decent little cars. All the basic versions weren’t awful, were reasonably quick for the limited as sin power they possessed and they were… kinda good? I dunno, it was right up there with the rest of the mediocre late seventies but it does kind of show they were trying at the very least. The analogy I made earlier with the Windows Vista experience is that the 1976 Volaré and Aspen were shoved out of the door so quick that they had all sorts of now-very-typical 1970s woes and all those woes were discovered by the fucking buyers, not the quality assurance team; rusted to piles of scrap within a year(which forced or uh, “allowed” for Chrysler to utilize a new method in sealing the body that now has become quite standard), nothing functioned within the car, it was loud, it was wobbly, it was generally a pile of utter crap but y’know, baby steps and all that.
However in 1977 they also introduced the new top-line model; the Aspen R/T or the Volaré Road Runner. Both came with possible largest-of-the-engines 360 cubic inch V8s with TorqueFlite 3 speed automatic, both came with appropriate all-around decal sets that were… something else, to say the least. In ’78 they escalated it with the Super Coupe for both the models. The upgrade kit was… well, an air dam, fender flares, window louvres and a set of stickers. But that being said, it was quite something to behold and it was actually made to be a really, really quick little bastard for the era. With the 360 it could out-drag(0-60MPH), and here comes a list: 1978 Camaro Z/28, 1978 Corvette, 1978 Firebird Trans Am, 1978 Mustang King Cobra II and it actually kind of goes on. So all the while it recaptured some of the dead-as-can-friggin’-be era of muscle cars, it sold… not great. Like, it was rather embarrassing.
531. That’s the amount of Aspen Super Coupes that exist. And as for Plymouth, it’s not better at a measly 494. That’s two entire models, selling a combined bottom-of-the-barrel grand. To put that in perspective, in 1978 the US population was 222.6 million, that means in 1978 just 0.00046% of the US population had a Super Coupe of either brand, opposed to say the 68,745 1978 Trans Ams(0.03088%). People just wanted more luxurious and more reliable, dependable cars(e.g. Ford Granada). But thats what makes or rather these cars so special, they were the underdog and they were better for it… for two years. Cause after all, after 1980, the entire Volaré and Aspen line was brought out behind the barn while ol’ Chrysler held onto a double barrel. It’s such a weird little achievement to have, the one that didn’t sell whatsoever was actually a fairly quick call-back to the muscle car era that was actually becoming to be decently reliable.
But y’know, the whole Malaise era was full of stories like these. Failures, sad attempts, screw ups and above all; customer exploitation. It didn’t keep the fucktrain from derailing though, not until way into the eighties! Hooray for bailouts, bailouts of bailouts and just good old fashioned bailing out the bailout of the bailout. Anyway! MPC made several Volaré kits in the seventies, all the way from the days where it was still a Satellite masquerading as a Road Runner, then when it was a Fury masquerading as a Road Runner and then lastly when it became a Volaré masquerading as a Road Runner, or as Chrysler’s clever marketing folks made it; a “Fun Runner!”. From 1977 it brought out annual Volaré kits and promos until 1980(skipping the ’79 year as it was largely unchanged from ’78) and not a damn thing exists of the Dodge Aspen but that’s where I supposedly come in with my decal sets… Anyway, it was a right pain in the ass to find a decently priced kit, so I settled for a promo from 1977 and used some parts from my previously built 1980 Volaré kit(like the deck spoiler and the window louvres).
So first hurdles were simple… The grille isn’t correct for a 1978 Volaré, but screw it, I don’t mind and it’ll be a fair bit of work to make it look anything like a ’78, something that if I’d screw it up, be a royal problem to solve. The second hurdle was the wrong-as-sin tail lights that MPC put on the ’78-’80 Volaré kits, they’re too wide and odd looking to be anything close to the legit thing. So I tried to make due with what I had and just rolled with it, sawing out more and more of the real valance to make room for the gargantuan light bezels. Then I realized, awh shit, the whole interior is one giant piece and I don’t know what type of super glue they used to solder the goddamn seats and steering wheel in but they probably use it to seal rifts in the space time continuum cause no matter the amount of wedging, cutting, pulling and bending, they would not come loose, hell the plastic half a inch above and under the glue points was beginning to break before the bonds.
So I just tried my damnest to give it all a royal red coat for the interior and attempted to detail it as best I could between the steering wheel arms and the seats. I bought some spray paint that allegedly was between dark red and black, which is somewhat close to the real Volaré Super Coupe’s color. Yeah, as you yourself have probably pointed out in aggravation; it’s just a shade of Goddamn maroon. I figured I might get it darker if I used a black primer, which helped but it only made it a dark shade of maroon. And at this point I was seventy bucks deep into this promo, not counting the wrecking of a ’80 Volaré kit for the tail lights, chassis and engine. And then, to finish this calamity off, I realized the decals I spend a lifetime trying to design didn’t fit as snugly over the door handles as I’d hoped. They at least do look quite good, especially with the new quality of ’em(similar to the somewhat thicker Aoshima and Tamiya decals), so there’s that. I am kinda in love with the wheels though, they fit the Super Coupe really well and it was all I had other than the stock steelies they slapped on there by default, put some Fireball Modelworks Grand Am Radial GT tire decals on there to finish it off and poof, decent looking wheels – minus the stance but that’s more a MPC promo problem and less a fitting problem.
The promo itself is… well, it’s a typical promo. Wholly one color minus the chrome, easy to disassemble(body is screwed to the chassis by 4 screws, once they’re out, it all comes loose), hard as balls to take completely apart(as I said before, the original ’77 bucket is still the one in there). Maybe I’ll recycle it once again for the Dodge Aspen Super Coupe or perhaps the Dodge Aspen R/T, who knows. Either way, it’s not a terrible addition to the collection. Just wish I’d done it justice instead of thinking “well, I’m approaching a hundred bucks, time to just wrap this one up son” – learning experiences and such, eh.
’78 Plymouth Volaré Super Coupe specifications:
Kit: … Little MPC box
Skill Level: N/A
Parts: 1, or 5, it’s a pre-built promo
Molded in: “Silver Cloud”, aka Silver